MySpace Launches in South Korea

Written on 12:41 AM by Gee

April 15, 2008
MySpace Launches in South Korea

By THE ASSOCIATED PRESS
Filed at 1:00 p.m. ET

SEOUL, South Korea (AP) -- MySpace's chief executive said Tuesday the U.S. networking Web site is poised to thrive in the South Korean market because it pays more attention to local culture than its competitors.

Speaking after the launch of MySpace's Korean-language version in Seoul, Chris DeWolfe said he was confident about the site's prospects in a country that has proved difficult for foreign online services such as Google Inc.

He noted the Korean-language site included a new feature, ''Minilog,'' a way for Korean youths to jot down everyday thoughts and feelings in a few hundred characters.

Capitalizing on Asian affinity for fancy stationery, the feature has options to personalize stamps and backgrounds to resemble different types of notebook paper. READ MORE

On the Net:

http://kr.myspace.com

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How Not to Apologize

Written on 12:24 PM by Gee

Harvard Business Review : “Lessons from Andy Pettite in how not to apologize.”

http://tinyurl.com/392ctg

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Teen and Tween Media Behavior Differs

Written on 10:42 PM by Gee

The Nielsen Company announced some of the findings of an in-depth study, "Kids on the Go: Mobile Usage by U.S. Teens and Tweens," on the mobile media and cross media behavior of U.S. "tweens" (ages 8-12), finding that 5% of tweens access the Internet over their phone each month.

While 41% of tween mobile Internet users say they do so while commuting or traveling (to school, for example), mobile content such as the Internet is also a social medium for this audience. 26% of tween mobile Internet users say they access the web while at a friend's house and 17% say they do so at social events.

http://blogs.mediapost.com/research_brief/?p=1604

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Four Ps of Social Marketing

Written on 10:56 PM by Gee

clipped from www.kubatana.net Strategic social marketing for nonprofits Nedra Kline Weinreich Circa October 2007 http://nonprofit.about.com/od/nonprofitpromotion/a/socialmarketing.htm

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Alley Cat Allies

Written on 2:40 PM by Gee

website for the support of cats without homes or owners - feral cats

read more | digg story

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